Phantasy Star Online 2 has several fansites that are daily publishing articles about the game, tutorials and creating quality content for the entire community.
There are sites in English, Spanish, Portuguese, German and many other languages. Most follow a quality standard and respect all the rules of the game. SEGA should look with affection for this audience that helps to publicize the game.
My suggestion is to create a program to promote fansites. Something similar to what exists in the Tibia