How do I reset my personal shop login password if I forgot it?

How do I reset my personal shop login password if I forgot it?

On the site select Support and then Contact Us. On the next page that follows, hit the Contact Us button and it will take you to the next page. From there on the top right corner next to your Account user ID, will say submit a request. Select Submit a request, and it takes you to the page with a dropbox. On the dropbox select the Item Shop Password Reset (2nd Password).