Considering for me at least the game is entirely free (I can play every class, level up to max level, play every stage, every story mission, obtain every item, have no cap on how much Meseta I have, wear any outfit I obtain, etc.), NOTHING in the cash shop bugs me. NOT A DAMNED THING. MMOs with subscriptions charge $30 for a mount. FFXIV charges $12-18 for 1 costume for 1 character. Changing your character appearance (like race, height and stuff) costs $10 (Fantasia). This is all on top of a game you have to buy to play, with expansions every 2-3 years at $40 price points, with sub fees.
When this game launched in Japan, they only had Episode 1. It's been 8 years since the game released, and they are now at Episode 6. Sega decided to allow the western players to get the game incrementally so we could experience most/all of the game without feeling rushed or feeling overwhelmed. We are now about to have Episode 4 in August, which is at the 6 month mark. By the end of the year we'll be caught up with Episode 6, which will put us at about 10 months. So we got 8 years worth of updates in 10 months time. What are you guys gonna do when we ARE caught up, and it takes a year or more to get a new episode, instead of a few months? Content is going to be MUCH, MUCH slower.
We are also seeing a hard rush with scratch tickets. I believe in Japan scratch tickets came out slower and lasted longer. Here a typical AC scratch lasts 1 month with a new one every week or two. SG ticket pulls lasted 6 months in Japan, here they are lasting only 2 months. I believe this is largely due to us being on an accelerated release schedule.
The content drop and Scratch releases are NOT the problem imo. I do not, however, agree with how few means of obtaining SG we have. THAT is the major flaw with the game right now (outside of it breaking people's harddrives and stuff, but that's not what I'm talking about right now). If we are going to be getting things at an accelerated rate, and if that includes SG stuff, then logically we should be getting Star Gems at an accelerated rate to match.
However, NONE of this imo is a reason to stop playing or to even stop spending money if you like something. If enough people boycott the SG scratch stuff and don't buy SG from the cash shop, eventually it should hit home. I feel like people are overreacting with a lot of stuff.
I also feel like people wanting to have all of the content JP has should just wait until December or go back to JP.
Again, I DO NOT agree with how rare SG is in the NA servers. That is definitely a money milking attempt. At the same time it doesn't phase me, because it does not affect the actual gameplay or gameplay content, it only affects what outfit/hairstyle I could potentially have on. There's enough stuff obtainable for free that it is a non-issue for me.