Rather than getting into long-winded explanations, I will make two statements:
By appeals to NA I mean the averaged assumed player, which would be representative of the potential playerbase of the NA region, which comes with the cultural values of that region.
Height Restriction debate and the loli symbol art debates. The narrative of height censorship is no longer valid considering the height of Megumim, whom won't be able to be replicated by NA players. Secondly the narrative that NA laws prevent the open sexualization of what appears to be children. Again, Megumin is the reference.
If this collab led otherwise unknowing NA individuals to watch the anime, they may be in for a bit of cultural shock, lol.
Really think the anime collaborations (especially the first first one) should have been one with more broad popularity in the NA region as a whole.