Having 200 or so blocks that are all set to "free play recommended" is actively confusing many newbies that I interact with. Giving them purposes will help people find groups and communities quicker. I think that a lot more people who try the game out will be more likely to stay if it is easier to find other players with goals that align with their own. I cannot imagine why this would be changed for NA!
FORUM
Converse with fellow players