So from what I can tell, the Fresh Finds Shop is meant to be NA's version of the Treasure Shop from JP. However, it's very unintuitive, and to put it bluntly... It's also just ugly.

My suggestion would be to ditch the low-res hypercompressed ad pictures for the "major" items and grid layout for the minor items and just make it like the normal shop interface, with the items clearly listed and the real-time character preview.

I 100% agree on the preview part.. It's hard to decide to spend on an item if you can't tell wether or not it looks good to you. Maybe they will change this in the future as it has been an issue for many of us, especially with the whole Heavenly Reinment thing.