@Havox3 by using the Win10 operating system and the Microsoft store, it allowed Microsoft to "expand" the users able to participate in what is essentially an Xbox timed exclusive. To keep it Microsoft, gotta use the store, which means gotta use Win10. It will come to Steam later, which yeah that sucks, but no one else cared about bringing the game over, so it isn't much of a loss either way. It goes to ways:
Microsoft's deal with SEGA brings it to the western market and it succeeds.
It doesn't succeed and it fails, in which case those who were dedicated to play it enjoyed it while it lasted, and those who were not going to play it either way still did not play it.
The EMEA release is dependent on SEGA completely. If they see the fruits of their Azure deal profitable, they may consider purchasing the additional licenses they need to service EMEA with the Azure solution.