@HermitST said in How some PSO2 never has much internet buzz or trends or social media attention?:
@Cult said in How some PSO2 never has much internet buzz or trends or social media attention?:
Most games on this scale get a ton of Facebook comments, Twitter comments, likes, YouTube views etc. PSO 2 never seemed to have any major content streamers. Most every video even posted by the Pso team itself gets minuscule likes and views. But of course you log on and there’s thousands upon thousands playing.
It's a Sega thing, they have never really been good at this marketing thing.
Hmm, outside of relying on standard advertising and word of mouth - the single most effective form of advertising still used today despite being the oldest. Sega keeping it basic and a little different to only having key games advertised on television, and majority through magazines like EGM (Electronic Gaming Monthly) and fans/the public doing the work for them - Sega lasted pretty long in the market, and still is - just not to the conventional senses many are used to currently.
I remember Night Trap's congressional hearings and, boom, Sega CD spike in sales. GameArts wanting Lunar to be on the SNES - but was turned down due to being to Anime with the story driven cuts and would need to remove them, but netted success with SEGA with very little advertising. So much, it was remastered for the Saturn and again on Dreamcast and eventually for Sony's products after Sega shot their own foot for over reaching with too many risks and had to bow out of the console wars, but opted to stay relevant with games.
Just cause Sega dropped from the console wars doesn't mean their advertising is or hasn't been good, they used old and and different methods. Be it for consoles and as well with their games, all have stood the test of time and still highly remembered by those during their prime.
Hell. Segata Sanshiro was one of the most notable and successful ads from Sega, let alone in any advertising marketing plan that reach targeted audiences in Japan and the US alone for any market - so much copy cats appeared across the globe to try to capture that lightning, even to this day the method is still used, though, not as much in gaming (but there are a few that will use it), but in other areas - just today seen a John Cena(sp) ad use the same method for Experian/Credit Score checking on YouTube and on TV.
To say their advertising methods wasn't a success is a stretch. They were, it is that simple, it just wasn't conventional to what many consider the norm then and even now.