@Ezodagrom said in Sega/Microsoft you guys need to adapt your strategy and advertise by doing contracts with streamers/YouTubers.:
Yeah, it was awful.
Fun related story, I got a copyright strike four days after Google bought YouTube for a video uploaded several months prior and removed long in advance of the strike. This was almost half a year before all the Viacom stuff so copyright strikes meant nothing unless your account got three. Only when Unlisted was added as an accessibility option (then requiring an account to be in good standing) did it start to matter.
Sadly this was also long before a new Content ID system issued warnings to uploaders, before voluntarily removing videos absolved them of copyright risk and before claimants had the freedom to flag videos while electing to either take no action or receive monetisation proceeds without striking. Back then a flag unconditionally meant a strike, dispute and resolution options did not exist, and strikes were always permanent. This didn't change until the addition of Copyright School and a 6-month expiry of resolved strikes in 2011 (reduced to 3 months in 2016).
But here's the rub: When Copyright School arrived, it only applied to recent strikes. Legacy ones - especially for the oldest videos - were not included, likely not helped by a probable lack of data about them (either caused by ancient deletion or from being too old to have various new forms of metadata populated).
So I spent about a year chasing down YouTube's infamously unresponsive support. This took so long that a newer user could have uploaded copyrighted content, got struck, completed Copyright School and waited 6 months for it to be automatically wiped, and then done it all again a second time. Yet a strike that happened 5½ years prior, on a video that had been removed months before it was even struck, had no recourse.
Silly, isn't it? I know people like to say that YouTube has become terrible with copyright especially lately, with an over-reliance on algorithmic automation and a lack of human support, but in some respects it's become infinitely better than it was a decade ago.